Brand & Digital Elements

Illinois Block I and Wordmark Files

In 2024, University of Illinois Urbana-Champaign Strategic Communications and Marketing released updated Brand Guidelines, including logos, wordmarks, and colors to use in various materials. The Illinois and Unit wordmarks and Block I logo design and image files are available below for download and may not be altered in any way.

If you need these logos in any other format, please contact Customer Relations & Communications at fscustomerrelations@illinois.edu.

Below are .png files; many other file types are available for download, including .eps, .pdf, and .jpg.

More information on the Illinois Brand Guideline and resources (e.g., PowerPoint templates, etc.) is available at https://brand.illinois.edu/resources/downloads

University Logo – Block I

U. of I. Brand logo: https://brand.illinois.edu/visual-identity/logo

University Wordmark

U. of I. Brand wordmark: https://brand.illinois.edu/visual-identity/wordmarks

F&S Wordmark

The updated F&S unit wordmark, can be downloaded from the U. of I. Brand Guidelines website. Division and departmental names should only be used as content in association with the unit wordmark.

The scale of the wordmark should not be adjusted and no other variations should be created. For questions regarding proper usage of the various F&S unit wordmark or graphic design assistance, please contact Customer Relations & Communications fscustomerrelations@illinois.edu.
For a list of all downloadable F&S wordmarks, visit: https://uofi.app.box.com/s/q5jzycg5oth14ewrkqc5d1loujbv4na3/folder/247294468149.

F&S Primary Wordmark

Box folder with F&S Primary wordmarks: https://uofi.app.box.com/s/q5jzycg5oth14ewrkqc5d1loujbv4na3/folder/247296247051

F&S Vertical Nickname Wordmark

Box folder with F&S Vertical Nickname wordmarks: https://uofi.app.box.com/s/q5jzycg5oth14ewrkqc5d1loujbv4na3/folder/247295356753

Apparel and Merchandise

Illinois-branded apparel and merchandise designed or created by an F&S division or department must receive written approval from Customer Relations & Communications (CRC) before any purchase is made. This includes custom items developed at the F&S division level that feature our F&S unit name, the university name, division name, Illinois wordmarks, logos, or other university trademarks. Examples include conference swag, promotional items, apparel, office materials, giveaways, and other branded materials for internal or external use.

CRC approval is required for custom Illinois-branded apparel and merchandise ordered through vendors such as Cintas, Campus Ink, or other promotional product suppliers. CRC reviews these custom designs to ensure they comply with university branding standards. In addition, all products displaying university trademarks (such as the Block I, Illinois wordmark, “Illinois,” “Illini,” or “Fighting Illini”) must follow the university’s trademark licensing requirements. Licensed vendors automatically submit custom designs for trademark approval through the university’s Licensing and Trademark Office.

CRC approval is not required for officially licensed, off-the-shelf Illinois merchandise purchased from licensed retailers or manufacturers, such as Fanatics. Because these products have already been approved through the university’s licensing program and are not custom designed by an F&S unit, no additional CRC branding approval is needed.

If you are unsure whether your purchase requires CRC approval, please contact Customer Relations & Communications at fscustomerrelations@illinois.edu before placing your order.

For purchases requiring CRC approval, a PDF of the approval must accompany all procurement requests submitted through my.FS Portal and be attached to any PCard transaction documentation.

F&S Email Signatures

An email signature is a tool to share our basic contact information — and more importantly, let our recipients know we are connected to and communicating on behalf of Illinois. Our templates help standardize email signatures throughout the university and better tie them to the Illinois brand.

For Illinois faculty and staff, we advise you to follow our template and suggested customizations as they are designed. Check to make sure your college, department and unit name are written correctly, for example, including “Facilities & Services” and your division (Building Maintenance & Grounds; or, Transportation & Building Services, etc.).

https://brand.illinois.edu/applying-the-brand/email-signature

Download this Word Document of an email signature, which you can copy and paste into your Microsoft Outlook application.

F&S PowerPoint Templates

Five versions of PowerPoint templates featuring the updated F&S wordmark are available for download below. The templates were developed for use during presentations to external audiences such as campus units, conferences, or community meetings.

F&S Letterheads

Visit this Box folder, which contains all of the digital (.doc) letterheads, including updates in naming conventions to reflect 2025 changes to F&S divisions.

Templates (in Microsoft Word format) for General F&S letterhead as well as division and alternate address versions must use the official watermarked bond available from Document Services. From University of Illinois business cards to letterhead to labels, Document Services prints a wide variety of campus stationery and items that can be ordered and proofed online. All items comply with the Illinois Brand Standards and Document Services is the exclusive/sole provider.

Notecards

The following PDF files can be provided to Document Services for printing as needed. The final product will be a standard 6 1/2 x 4 1/2 folded card. The inside is blank for a hand-written note.  

Thank You Card (Option #1)

Thank You Card (Option #2)

General Purpose Card

When ordering from Document Services, please select 80# Uncoated Cover Paper and include A6 White Envelopes with your order. There is no minimum order required.

Document Services Estimate (July 2018)

10 – $31.30 or $3.05 a piece

25 – $46.05 or $1.84 a piece

50 – $48.52 or $.97 a piece

Name Badge Ordering

Four different standardized “University of Illinois Urbana-Champaign” name badge options are available for order from local businesses (two pronouns options). Please visit the ID badge standards page for the Office of Strategic Marketing & Branding. The badge templates reflect these current identity guidelines.

For the badges, in addition to style selection, you would need to supply the following information via using the specifications sheet.

YOUR NAME*
YOUR JOB TITLE
FACILITIES & SERVICES

*Pronouns would go between the name and title lines.

To order, please email office@trophytime.com, so that there is no question of spelling mistakes. The badges are typically paid for with a P-card.

TrophyTime
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Champaign, IL 61820
Phone: 217-351-7958
Toll-Free: 800-747-7958
Fax: 217-351-3109
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